TTB Sport & GIST Impact at 10 Downing Street

An inspiring day at 10 Downing Street, with Sir Andrew Strauss and Nick Pryde alongside our partners at GIST Impact, to discuss the evolving role of social value in sport.

As a sector, we’re standing at a pivotal moment, one where social value isn’t just a moral imperative, but a strategic advantage for sport organisations that can quantify their broader contributions to health, wellbeing, and the economy.

Together, the TTB Sport and GIST Impact partnership is live across 10 countries globally and is working to:

• Deliver real-time social value insights through our proprietary impact technology 'xi'. xi quantifies social value across the entire sports landscape from small community initiatives to national-level projects and investments.

  
  

• Unite the public, private and third sectors to accelerate and maximise sustainable investment into community sport.

The conversation inside No.10 reflected a shared belief: the next frontier of sport’s growth lies in its ability to prove its impact and to use that evidence to unlock new forms of value for society and the economy alike.

Exciting progress ahead for everyone working to build a more equitable, impactful, and data-driven future for sport.

If you would like to know more about our work, please get in touch.