Three years ago, I spent most of my time explaining to people what padel actually was. "No, it's not a water sport." "No, it's spelt padel, not paddle." Although, having since installed the first ever floating padel court on a lake at the Alfred Dunhill Padel Classic, some might argue we are, in fact, a water sport. This May, at the third annual Alfred Dunhill Padel Classic, I didn't have to explain anything to anyone. Sixteen teams, over 180 players, more than 1,000 guests a

Your title is Experiences Account Director, what does that actually mean day to day? In short, I lead on client hospitality and activation delivery, and I run the operational side of our Padel Classic division, that means The Alfred Dunhill Padel Classic, Singapore, Dubai, the works. It's high-energy, high-detail, and never dull. My background has always been in activation and delivery; two Rugby World Cups, a T20 World Cup, Formula 1. Towards the end of my last role I was lo

Floating Court at The Hurlingham Club The Alfred Dunhill Padel Classic returned to The Hurlingham Club this month for its third edition, delivering two days of world-class padel, outstanding hospitality and an atmosphere that once again set the event apart as one of the most compelling fixtures on the London sporting calendar. As founding partners of the Alfred Dunhill Padel Classic, TTB Sport created the event with a clear vision: to build something that brought together the

TTB Sport and Cymru Football Foundation launch five-year partnership to unlock the full social value of football facilities across Wales TTB Sport has announced a new five-year partnership with the Cymru Football Foundation (CFF) that will transform how the health, wellbeing, and economic impact of football facilities is understood and acted upon across Wales. The collaboration will support CFF’s ambition that every community in Wales has access to high-quality football facil

This morning began in the South Stand (obviously), listening to the CEO of Kai Tak Sports Park, Andrew Kam Min-ho, open Branded’s Rugby Matters conference, rather appropriately sat in front of a Carlsberg bar. Andrew’s message was simple: this park exists to grow sport, but just as importantly, it exists to make people happy. In many ways, that says everything you need to know. There’s an energy to Hong Kong that’s hard to describe unless you have felt it. It gets into cell

TTB Sport today announces its new Middle East hub in Abu Dhabi, with Nick Pryde appointed as Regional Director Middle East & Global Lead, Social Impact. TTB Sport, chaired by Sir Andrew Strauss, is taking a bold next step in its bigger plan to transform one of sport’s most undervalued superpowers; social impact and community participation. The team will work with rights holders, brands, federations, governments and investors across the Gulf to turn every match played, eve

A significant milestone for Partnerbrite. Two years after meeting the remarkable Nick Lockwood and Marcus Treacy, we at TTB Sport are thrilled for them as they embark on the next chapter of their journey with WSC. Partnerbrite has been an exceptional venture in our portfolio, and this acquisition is a testament to the team's vision and their category-defining product. It not only validates our investment strategy but has also been a wonderful experience, and we wish Nick, Ma

An inspiring day at 10 Downing Street, with Sir Andrew Strauss and Nick Pryde alongside our partners at GIST Impact, to discuss the evolving role of social value in sport. As a sector, we’re standing at a pivotal moment, one where social value isn’t just a moral imperative, but a strategic advantage for sport organisations that can quantify their broader contributions to health, wellbeing, and the economy. Together, the TTB Sport and GIST Impact partnership is live across 10