TTB Sport today announces its new Middle East hub in Abu Dhabi, with Nick Pryde appointed as Regional Director Middle East & Global Lead, Social Impact.   TTB Sport, chaired by Sir Andrew Strauss, is taking a bold next step in its bigger plan to transform one of sport’s most undervalued superpowers; social impact and community participation.   The team will work with rights holders, brands, federations, governments and investors across the Gulf to turn every match played, eve

A significant milestone for Partnerbrite. Two years after meeting the remarkable Nick Lockwood and Marcus Treacy, we at TTB Sport are thrilled for them as they embark on the next chapter of their journey with WSC. Partnerbrite has been an exceptional venture in our portfolio, and this acquisition is a testament to the team's vision and their category-defining product. It not only validates our investment strategy but has also been a wonderful experience, and we wish Nick, Ma

An inspiring day at 10 Downing Street, with Sir Andrew Strauss and Nick Pryde alongside our partners at GIST Impact, to discuss the evolving role of social value in sport. As a sector, we’re standing at a pivotal moment, one where social value isn’t just a moral imperative, but a strategic advantage for sport organisations that can quantify their broader contributions to health, wellbeing, and the economy. Together, the TTB Sport and GIST Impact partnership is live across 10