WSC aquires Partnerbrite

A significant milestone for Partnerbrite.

Two years after meeting the remarkable Nick Lockwood and Marcus Treacy, we at TTB Sport are thrilled for them

as they embark on the next chapter of their journey with WSC.

Partnerbrite has been an exceptional venture in our portfolio, and this acquisition is a testament to the team's vision and their category-defining product.

It not only validates our investment strategy but has also been a wonderful experience, and we wish Nick, Marcus, and the team all the best for the future.

By merging Partnerbrite’s fan-focused social and digital campaigns with WSC’s AI-driven sports content experiences, they have developed a comprehensive digital ecosystem for sports.

This ranges from the moments fans cherish most to omnichannel, data-driven media activations that transform attention into results.

This opens up new opportunities for brands to engage with fans in a meaningful and authentic way, while also creating new data activations and revenue streams for rights holders.

February, 2026